Branded Spaces are increasingly becoming places of creativity and innovation development. The track “Virtuality & Beyond” focused on the trends and challenges of branded spaces, especially in times of social media and 3D. In their lectures, the speakers dealt with the productive area of tension between real and virtual branded spaces.
 Dr. Laura Baker |  Sven Brodmerkel |  Dennis Schneider |
 Stefan Niemeyer |  Prof. Dr. Markus Peschl |  Prof. Ludger Pfanz |
 Tilman Kunkel |