Speakers and Tracks

How are brands staged in space? How are different forms of branded spaces designed? How do real space and virtual space influence brand perception of stakeholders? How are branded spaces managed? What are the risks and chances of brands in space?

In order to discuss these issues at the conference, the individual lectures were assigned to the following five tracks:

The speakers at the conference were mainly scientists, but also practitioners from over fifteen different countries.

Thorsten KadelSonja KastnerYang LiuSven MüntelTateo NakajimaGaryfalia PalaiologouHartwig SchönhartJan Specht
Kathrin StumpfAntti VihinenNicholas AdjouriMA thumbMB thumbFrank Otto Dietrich und Ralf Schmidt-BleekerHikmet EldekWerner Gronau
Gerhard MahnkenMaria D'AntuonoAida E. SeilabiSeven YücelSebastian ZenkerBernd AnkenbrandThomas BezoldChristoph Engl
Bettina HofmannCat Looseabd-elaalStefanie LeontinadisSteve MilesFlorin MuresanuMonica MuresanuReeman Rehan
Laura BakerSven BrodmerkelThomas FundneiderStefan NiemeyerMarkus PeschlLudger PfanzDennis SchneiderErica Liu
Marc SchülingAndreas Rumpfhuber, PhDTilman Kunkel