Location: Karlshochschule International University
Schedule
You can download the schedule here.
| 09:00 | Registration | |
| 10:00 | Welcome and Introduction | |
| 10:30 | Introduction Speech | Dr. Spielmann (Welde Bierwelt) Bier wird immer getrunken!? Konsumgütermarketing in rückläufigen Märkten. |
| 10:30 | Workshop I | Prof. Dr. Pfeffer (Design Studio one/one) |
| 13:30 | Lunch Break | |
| 14:30 | Workshop II | Marc Schüling (Nest One) The seven rules of brand experience architecture |
| 16:30 | Dinner | Networking at Stövchen with Flammkuchen Dinner |
| 19:30 | Get together | |