September 14th (Pre-Conference Day)

Location: Karlshochschule International University

Schedule

You can download the schedule here.

09:00Registration
10:00Welcome and Introduction
10:30Introduction SpeechDr. Spielmann (Welde Bierwelt)
Bier wird immer getrunken!?
Konsumgütermarketing in rückläufigen Märkten.
10:30Workshop IProf. Dr. Pfeffer (Design Studio one/one)
13:30Lunch Break
14:30Workshop IIMarc Schüling (Nest One)
The seven rules of brand experience architecture
16:30DinnerNetworking at Stövchen with Flammkuchen Dinner
19:30Get together